Local agencies often list reputation management as one line inside a retainer covering your website, ads, and social posts. Here is how that compares to a team built around reviews alone.
| General Marketing Agency | Loopstrom | |
|---|---|---|
| Scope of work | Reviews are one task among ads, social, and web work | Reviews and the listings they live on are the entire scope |
| Monthly cost | Retainers often run to four figures a month | Plans from $95 to $345 per month |
| Who handles it day to day | Often rotates between junior staff on the account | The same contact tracks your reviews throughout |
| Reporting on reviews specifically | A small section inside a broad monthly report, if that | The whole report: requests sent, reviews earned, replies posted |
| Contract structure | Often a fixed retainer with a minimum term | Month to month, cancel with notice |
Worth checking concretely: ask how many review requests went out last month and how many reviews came in. When reviews sit inside a wide retainer, "included" often means a link on your website rather than a request after every job. The numbers settle it fast.
Yes, and many businesses do. The agency keeps the website, ads, or social, while review requests, monitoring, and replies run through Loopstrom. The two rarely overlap, and your agency usually welcomes the review growth since it helps their work too.
Narrow scope. A retainer prices in strategy meetings, creative work, and management across every channel. We do one job with a tight system behind it, so the price reflects that one job and nothing else.
For reviews, no: you get a report and a contact who knows your account. For everything else, yes, and that is the honest trade. A business that wants one partner steering ads, web, and social under one roof may prefer a full agency.
One month. Loopstrom runs month to month with 30 days notice to cancel, while local agency retainers often ask for three, six, or twelve months up front.
Reserve a 20-minute slot and we will help you figure out what your current retainer actually delivers on reviews.
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