Search "best Shopify review app" and you get a dozen lists that all read the same, mostly because they are written by the apps themselves or an affiliate chasing a signup commission. This is a plain comparison of five real, currently active options: Judge.me, Loox, Okendo, Yotpo, and Stamped, based on what each one is publicly known for and what it currently charges, without a signup link attached to any of them.
Judge.me: The Budget-Friendly Default
Judge.me built its reputation on a genuinely usable free plan, and that has not changed. The free tier covers unlimited product reviews, automatic request emails, and basic widget styling, which is enough for a lot of small stores to run on indefinitely. Stepping up to its paid tier, priced around $15 a month at the time of writing, adds a Q&A section, custom request forms, and SEO-ready markup that helps star ratings show up in search results. Pricing changes often in this space, so check their site directly before you commit.
Loox: Built Around Photos and Video
Loox leans hard into visual proof. Its entry-level plan handles review requests and photo review discounts at no cost or a small fee, and its mid tier, priced near $50 a month, adds video reviews, syndication to Google Shopping and Meta Shops, and an AI suite for review replies and translation. A higher tier exists for stores with heavier volume. If your product photographs well and customers naturally send photos with their orders, Loox is built to make the most of that. Again, confirm current pricing on their site since tiers shift.
Okendo: A Bundle, Not Just Reviews
Okendo is less a single app and more a suite: reviews, loyalty, surveys, quizzes, and referrals under one account. It has a free tier for very low order volume, and paid tiers that scale from roughly $19 a month up into the hundreds as your monthly order count grows. One detail worth knowing if you run paid Shopping ads: Okendo is a Google-recognized reviews partner, meaning its collected ratings can feed into Google Shopping listings. That is a real, verifiable advantage over apps that only display reviews on-site.
Yotpo: The Established Name With a Changed Shape
Yotpo is one of the oldest names in this space and still one of the most recognized. It offers a free plan for stores under a low order threshold, with paid tiers rising from there depending on order volume and which parts of the platform you use. Reported starting prices vary noticeably across sources, so treat any specific number as a starting point to verify rather than a fixed fact. One structural change worth knowing about: Yotpo shut down its own email and SMS marketing tools in December 2025, so stores now pair it with Klaviyo, Attentive, or a similar tool for messaging rather than getting that bundled in.
Stamped: No Free Plan, But a Distinct Feature
Stamped dropped its free plan in 2025, so this is the one app on this list you cannot try at zero cost. Its entry paid tier starts around $23 a month for a low order allowance, climbing from there as volume increases. What sets Stamped apart is a genuinely useful detail: customers can submit a full review, including photos or video, directly inside the request email itself, without ever clicking through to a separate form. That small piece of friction removal can meaningfully lift how many people finish a review once they start one.
Comparing the Five at a Glance
| App | Best for | Rough starting price | Distinguishing feature |
|---|---|---|---|
| Judge.me | Small stores on a tight budget | Free, paid around $15/mo | Unlimited reviews on the free plan |
| Loox | Visually strong products | Free or low fee, paid from around $50/mo | Photo and video review widgets, AI review tools |
| Okendo | Stores wanting reviews plus loyalty in one place | Free tier, paid from around $19/mo | Google Reviews partner status for Shopping ads |
| Yotpo | Established brands needing a recognized platform | Free tier, paid varies by volume | Long track record, large merchant base |
| Stamped | Stores wanting frictionless review submission | From around $23/mo, no free plan | In-email review submission |
Pricing on every one of these apps changes on a regular basis, and volume-based tiers shift the real cost more than the headline number suggests. Treat this table as a starting point for your own comparison, not a final quote, and check each vendor's current pricing page before deciding.
How to Actually Pick Between Them
Catalog size and budget narrow this list faster than any feature comparison. A small store with a handful of products and no marketing spend to speak of usually does fine starting on Judge.me's free tier, since unlimited reviews at no cost covers the basics while the store is still finding its footing. A store built around a visually strong product, where customers naturally photograph or film what they bought, gets more practical mileage out of Loox, since its whole design leans into displaying that kind of content well.
A store already running loyalty or referral programs through separate tools might find real value in consolidating onto Okendo, since it bundles those functions with reviews rather than requiring three different subscriptions and three different dashboards to manage. Yotpo suits a store that wants a long-established name behind its reviews and does not mind the platform's shifted shape since it dropped its bundled messaging tools. Stamped is worth the missing free tier specifically for stores that see a lot of drop-off between a review request being opened and a review actually getting submitted, since its in-email submission removes exactly that step.
None of these five is a wrong choice on its face. The mismatch usually comes from picking based on a feature list alone rather than matching the app to your catalog, your budget, and the kind of content your customers are already inclined to send you.
What None of These Apps Actually Cover
Here is the part most comparison articles skip. Every app on this list is built to collect and display reviews that live on your own product pages, inside your own Shopify store. That is genuinely useful, and it is worth doing well. But it is only one slice of where a shopper actually forms an opinion of your store before buying.
Reviews on Google, on Facebook, and on Bing sit entirely outside your Shopify storefront. A shopper deciding whether to trust your store often checks your Google Business Profile or your Facebook Page before they ever land on a product page these apps manage. None of the five apps above touch those platforms, and building a request flow for them is a separate job with its own timing rules and its own platform policies to follow.
That gap is exactly where Loopstrom operates. If you already have an on-site review app running well and want the same kind of steady, honest request flow built for Google, Facebook, and Bing, take a look at our review management service.